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Time to rethink Indian snacks


Made for everyday adventure. rooted in Punjabi-American culture. Handmade in small batches in San Francisco.

how it works

  • Sign Up & stay in the loop

    We prep one batch every 1-2 months. Flavors and options vary each time. Join the mailing list or follow us on IG to know what we're offering next and when.

  • We make it fresh, by hand

    Every snack is handmade by us (Reena & Ty) in San Francisco. We prioritize quality, freshness, and seasonal flavor over everything else.

  • Limited quantities, No backorders

    We're a small operation so we sell out quickly. We ship every Thursday with an option for free pickup.

unapologetically third-culture. unapologetically flavorful.

Hey, Reena here.

I'm a third-culture kid on a mission to change the expectations of Indian food in the West, starting with snacks.

I founded Panj River in 2023 as a celebration of my heritage. It's an homage to my roots of Punjab, India and the influences of living in my new home in California. And I'm bringing that celebration to your everyday adventures.

What our fans say

  • "[The Punjabi Pinni] rocked my world"
  • "I want to eat Pinni forever."
  • "I devoured the lassi snacks... they're awesome for travel... bc airport snack options usually suck"
  • "Gotta get some more [Punjabi Pinni]"
  • "the best trail running/general life snacks I've eaten in forever"
  • "This [Punjabi Pinni] the bombbbb"
  • "So excited to eat these yummy goodies and share them with my friends!"
  • "Absolutely superior in all the ways!"
  • "After two of [the Punjabi Pinni] I just couldn't stop"
  • "Loveeeeed the mango lassi leather tho!"
  • "Best hiking/camping snack I've eaten in a looong time"
  • "I struggle eating enough protein while breastfeeding and it's such an easy way to get some...!"
  • "I loved the sample Pinni that you gave us! The Mango Tamarind is quite flavorful."
  • "You can add toddler approved to the list! Seriously - he's so picky... so this is a big yes on the Pinni from him"
  • "omg the fruit leather is so much better you can actually taste the mango lol"
  • "YESSsss obsessed with the pinni!!!!"
  • "I actually regretted not buying more [fruit leathers]. I was really annoyed at myself for just buying one of each."

As seen in

  • REI - Wikipedia
  • Embark Program - For Outdoor Founders — Founded Outdoors

FAQ

You got questions. We got answers.
  • Because we care about quality, not just pumping out mass-produced blandness. Each batch allows us to control the quality of our products and give you that hand-made touch we're so proud of.

  • Directly from us on our website here. We'd love to be in stores one day but right now we operate on a monthly-ish drop model. We make snacks every month, drop them some-what monthly, and sell until we're sold out.

  • We recommend keeping our snacks away from high heat and direct sunlight. Our Punjabi Pinni in particular is more sensitive to high heat as the ghee can melt. If this happens, allow the ghee to come back to room temperature and enjoy like normal. It won't affect the taste.

  • You'll probably eat our snacks within a few days otherwise we're doing something wrong. But if you want to keep them longer, we have 'best by' at 6 months from production. The expiration date of each item is posted on the packaging.

  • We do not use any gluten or soy ingredients, and only our Pinni uses dairy. We do however cook out of a shared kitchen where there is gluten, soy, nuts, and dairy present. We clean and sanitize surfaces and equipment before use but we cannot guarantee that there will be no cross contamination.

  • Our Lassi Leathers are vegan. Our Punjabi Pinni bars are vegetarian (contains ghee). We do, however, use a shared kitchen that comes in contact with dairy, soy, gluten, nuts, and other meat products.

  • We're putting them on pause for now. Although many of you loved them, it wasn't sustainable for us to do both meals and snacks as such a small business. There are still a few meals available here and we will bring them back soon, either as limited drops or full-fledged products. Sign up for our mailing list or follow us on IG to know when.

  • We ship every Thursday. Order by Wednesday at midnight and your snacks will be shipped on Thursday. We charge a flat rate $8 to anywhere in the US with free shipping on orders over $50. We also offer free in-person pickup. Just select pickup during checkout.

Made in small batches so it’s always fresh

Don't miss out on the next limited drop

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